Introduction

We are passionate. We are driven. We are diligent. We are principled. And we go to great lengths to not only deliver for our clients (even the long shots that others will not pursue) but to exceed any realistic expectations they may have. Whether a special project or the development of a multi-branded licensing program involving several strategically selected licenses, our modus operandi at GLA is: “Go the Extra Mile”.

In our history, we’ve negotiated over 400 license deals that have generated billions of dollars in sales for our clients. We are working with or have worked on behalf of such powerhouse, market-leading companies as: Skechers, G-III, Centric Brands, Oxford Industries, HanesBrands, Inc., Samsung, Hudson’s Bay Corp, Steve Madden, Essilor Luxottica, Komar Brands, United Legwear and Apparel, Haddad Apparel Group, O5 Group (formally known as Oved Apparel Group), Galaxy Universal, Aldo Group, Intradeco, Q4 Designs, Americo Group/Basic Resources/USA Legwear, Randa Group, Adjmi Apparel Group, Moret Group, Swim USA, InMocean, GMA Group/Capelli, Keeco, Revman, Nourison, GS Group/GS Shop, ES Originals, Eastman Group, International Luxury Group, and many others.

We are hard-driving negotiators. We are happiest when we are able to use our agreement negotiating skills to more than offset our cost to our clients. And nothing satisfies us more than when we can procure deals on terms more favorable than even our own client had imagined.

We are strategic thinkers who believe that almost any obstacle can be overcome with the right strategy. Once a strategy is set with our clients, we have the means – including great contacts and many years of experience – to execute that strategy.

Some call it disciplined execution. We say: “We Get Things Done”. When one of our leading childrenswear clients was in danger of forfeiting precious retail floor space after losing the license from a billion-dollar brand, we promptly procured the multi-billion dollar Skechers brand (which was a mid 8-figure existing childrenswear business at the time), thereby preserving and actually strengthening their position at retail. We’ve delivered for other clients with such billion dollar + brands as Ralph Lauren, Timberland, Skechers, Reebok, Eddie Bauer, Under Armour, New Balance, Columbia, Wrangler, Lee, Hanes, Champion, Steve Madden, and more.

We are the eyes and ears of our clients in the licensing arena. Always researching, on the phone, attending meetings with licensors, attending trade shows, reading the trades, shopping retail, and extracting opportunities from the world around us. Decades in the business has led to the formation of countless solid relationships with numerous powerful licensors – including brand owner top management, licensing agencies, brand management companies, and talent agencies – in a myriad of industries. We put these relationships to work for our clients every day – uncovering opportunities that are often hidden to others, opening doors that might have otherwise remained shut, and negotiating favorable deals for our clients.

Knowledge is power. With this in mind, we bathe our brains in it, constantly updating our extensive brand database, sharpening our well-honed research skills (including the use of AI), and organizing and categorizing the information we sift through on a daily basis. We then combine these various tools to come up with a plan of action, whether recommending the most appropriate powerhouse brands to our clients, putting together research-based presentation materials, helping our clients with merchandising strategies, or gaining an understanding of a particular industry or market segment to help our clients gain an edge.

For over 40 years, our all-consuming passion has been to help build our clients’ businesses through licensing. Having sat on both the licensor and licensee sides of the table, we have unique insight and perspective. We’ve developed an innate sense of which brands fit which clients. We’ve learned how to both protect and enhance our clients’ interests so pitfalls can be avoided and profitable growth achieved. And, we’ve leveraged this expertise to create new and powerful revenue-generating streams for our clients that have enabled many of them to experience extraordinary growth.