Representation Process

Conduct a thorough study and evaluation of client’s goals, strengths, and weaknesses.

Formulate strategy to facilitate client’s license acquisition goals, which may include: a) higher margins, b) increased sales, c) secured shelf space with existing customers, d) product diversification, e) distribution diversification, f) higher status/prestige, g) more effective utilization of overhead, etc.

Utilize GLA’s proprietary brand database, expert research department, and extensive market knowledge to identify brand license opportunities that best fit client’s goals. If Client has its own brand wish list, GLA will work with client on these as well.

At varying times throughout the licensing process, utilize GLA’s strong relationships with licensors to uncover opportunities that are not yet known in the marketplace.

Submit appropriate brand recommendations to client, along with an informative write-up on some of the brands (as necessary), and meet or confer with client to discuss recommendations and select targeted brands.

Gather presentation materials that will most effectively communicate client’s strengths to licensors.

Initially present and introduce client to prospective licensors in best light possible, with the goal of generating a great deal of excitement from the licensors — this is the most important part of the negotiation process.

Simultaneously acquire as much information as possible about the prospective licensor (beyond what is apparent) so client can be fully informed.

During or after the information exchange process, carefully evaluate each prospective licensor with whom a mutual interest exists to determine which, if any, are suitable for a license arrangement with client.

Help client prepare all documents requested by licensor throughout the licensing process, including: deal memos, letters of intent, business plans, marketing plans, license applications, etc.

During the deal memo or letter of intent stage, negotiate the best possible terms and conditions (“deal points”) on client’s behalf, without authority to bind or commit client. GLA can assume as much or as little responsibility as the client wishes in this regard.

Negotiate licensor’s detailed license agreement to ensure the best possible terms and conditions for client. GLA can work alone, with client’s counsel and/or with client in this regard.

Operate with the goal of more than offsetting GLA’s fees to client (and saving client a lot of money in the process) primarily through skillful negotiations on behalf of client.

Help to ensure a successful venture once the agreement is executed through one or more of the following activities, where applicable: a) keep client informed of relevant news GLA may discover, b) participate in business strategy development (to the extent requested by client), and c) advise client with respect to any disputes that may occur with licensor before client’s counsel might be required.