Representation Process

Conduct a thorough study and evaluation of client’s goals, strengths, and weaknesses.

Formulate strategy to facilitate client’s license and/or brand acquisition goals, which may include: a) gaining a competitive advantage through exclusivity, b) adding brands from more prestigious channels of distribution to your stores, c) achieving higher margins, d) increasing sales volume, e) attracting a new customer base, demographically or otherwise, f) increasing store traffic, g) maintaining an existing customer base, h) garnering market share in a specific region, i) raising overall status/prestige of your company, j) increasing the bottom line, etc.

Utilize GLA’s proprietary brand database, expert research department, and extensive market knowledge to identify brand license opportunities that best fit client’s goals. If Client has its own brand wish list, GLA will work with client on these as well.

At varying times throughout the licensing process, utilize GLA’s strong relationships with brand owners to uncover opportunities that are not yet known in the marketplace.

Submit appropriate brand recommendations to client, along with an informative write-up on some of the brands (as necessary), and meet or confer with client to discuss recommendations and select targeted brands.

Gather presentation materials that will most effectively communicate client’s strengths to brand owners.

Initially present and introduce client to prospective brand owners in best light possible, with the goal of generating a great deal of excitement from the brand owners — this is the most important part of the negotiation process.

Simultaneously acquire as much information as possible about the prospective brand owners and their brands (beyond what is apparent) so client can be fully informed.

During or after the information exchange process, carefully evaluate each prospective brand owner with whom a mutual interest exists to determine which, if any, are suitable for a license or brand purchase arrangement with client.

Help client prepare all documents that are necessary throughout the licensing or brand acquisition process, including: deal memos, letters of intent, business plans, marketing plans, etc.

During the deal memo or letter of intent stage, negotiate the best possible terms and conditions (“deal points”) on client’s behalf, without authority to bind or commit client. GLA can assume as much or as little responsibility as the client wishes in this regard.

Negotiate the detailed license or acquisition agreement to ensure the best possible terms and conditions for client. GLA can work alone, with client’s counsel and/or with client in this regard.

Operate with the goal of more than offsetting GLA’s fees to client (and saving client a lot of money in the process) primarily through skillful negotiations on behalf of client.

Help to ensure a successful venture once the agreement is executed through one or more of the following activities, where applicable: a) keep client informed of relevant news GLA may discover, b) participate in business strategy development (to the extent requested by client), and c) advise client with respect to any disputes that may occur with brand owner before client’s counsel might be required.